Sydney’s Fashionista Mecca

Apis Regina Burgundy JacketIf like me you have Bond Street or Madison Ave tastes and bargain basement means, Apis Regina is your mecca. A mixture of custom made chic jackets and dresses and designer seconds mixed in with some vintage classics – everything they sell screams “you will never see anything like this in Sydney again! Buy me! Buy me! Buy me!”

They sell designer samples from Lanvin, Victoria Beckham & Louis Vuitton from $150 but if you aren’t a perfect 8, a small 10, or less, then forget it.  They also sell vintage Gucci and Ferragamo crocodile handbags and Butler and Wilson bling.
When you discover a shop like Apis Regina one part of you wants to closely gaurd the secret but eventually you can’t help spreading the news. I first read about Apis Regina on Sydney Cool ( and then my stylist Alberto at L’etoile Elite mentioned it, but everytime I flick through the Apis Regina racks of a Sunday I discover something – one of those amazing unexpected little finds – that make going there every Sunday feel like I’m part of an exclusive club.
For those of us not fortunate enough to be blessed with a catwalk figure they sell their own custom made range Apis Regina Label designed by Clementyne an author who has spent most of her life in London but who learnt her dressmaking skills from Sacré Cœur nuns who taught Christian Dior. Her children are all in London so she is back and forth bringing new treasures to the store.
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Apis Regina custom made options include: a nipped in 50’s style jacket and a “knock em dead” pencil dress. You can decide how low you want the back or front and how high or low you want the hem. You can either make it demure and business like or give it the va-va-va-voom factor or perhaps a blend of both styles. I ordered the dress with a high back and lashings of cleavage and it makes me look so ridiculously slim I am ordering it in a range of colours; each with a different tweak. I am even ordering a high necked version for business power meetings. The turn around is about 3 weeks.